What : La Senza New Pin-Up Store Launch
When : 3 November 2011
Where : 1 Utama Shopping Centre
Just early this month, I was invited by La Senza and Nuffnang to attend their very first La Senza New Pin-Up Store Launch at 1 Utama. This concept store is inspired by the iconic 1950’s pin-up girls! And that’s sexy.
Now, get ready for the very pinkish, hot and sexy pictures already!
#01 Located on the first floor of the mall, the walkway in front of the store was decorated with fuchsia balloons and gathered with guest, bloggers, media and celebrities.. Except for me, everyone looked wonderful and gorgeous. The store was carefully shielded by the board of black and pink polka dots so the store, its stuff and its decor remained to be a suspense for all.
#02 Upon arrival, the medias were given a goodie bag each and served by all these sweet and pinkish treats! The macaroon was good!
#03 They all looked too good for us to actually start picking them up and munch. Everyone threw the same question to the person next to us, “Are these edible?”
#04 Another reason why the question popped up – La Senza even served super sexy cupcakes! /whistles
#05 After a short introduction by the emcee-in-charge, it was announced that the store will be opened. Yes, it happened sexily right in front of our eyes.
#06 Jeng jeng jeng~~ The anticipation the girls and guys have been waiting for!
#07 The La Senza New Pin-Up Concept Store is now officially opened!!! Set to impress, the store offers a fresh design and layout that is characterized by flirty, feminine, fun polka-dots and sassy in-store artwork, a reflection of La Senza’s fashion loving customers. With this timeless image and strong emotional contents, the new iconic ‘Pin-up’ brand image connects with the young, aspiring individuals.
#08 And here we go! Right after the shop was opened and revealed, there were DJ Patricia K (middle) and two hot dancers who were performing sexily on stage. They look really hot in the lingerie and the sexy dance moves. These girls created havoc among the videographers and photographers who attended the event too.
#09 After the performances, the celebrities came up front for a group photo. Spot Ana Rivera, Amber Chia, Hannah Tan, Serena C, Atilia Haron and many more. Ana Rivera, the Hong Kong top supermodel was specially-flown in to jazz up the event. From what I knew, she’s actually very very much in love with La Senza and the lingerie it offers too.
#10 And here are some bloggers whom I’ve bumped into with – Ashley, Cindy Tey and Jane.
#11 Now, here starts the bra shopping!
#12 The girls, whether the celebrities or the bloggers were all so excited over the varieties in the concept store. I can see it from their glowing eyes when they stare at the undergarments. Even supermodels Ana R and Amber Chia shopped like there is no tomorrow. I saw their choices and outcome of shopping, it looked like my one-year’s shopping stuff for undergarment.
#13 And with its new Holiday Collection themed as ‘Santa Babies’ this year, La Senza is sure to bring out the sexy, obvious and all-out attitude in every consumer. Alluring laces, comfortable cottons and body lifting push-ups at value prices are certainly up for grabs!
#14 More and more laces :) :)
#15 Even more laces :D :D Everything was on discount that day due to its launch! Double happiness! :D :D
#16 In the same event, I’ve bumped into the long-time-no-see Andrea Kee who currently is a fashion writer for Female magazine. I’m so happy to have bumped into her!! Just like me, she’s another rainbow lover.
#17 And that Ana R showing off her purchase on that very evening. A leopard print lingerie.
#18 The very lucky me got to take a picture with the supermodel too :) I look like a chubby kid beside her. And please do excuse me for being under dressed because I rushed to the event after errands and I just didn’t had the time to doll up :( Despite that, everything was really good, nice, sweet, pinkish, sexy and sassy! I really had my eye opened and jaw dropped for the choices of La Senza’s under garments, once again.
#19 Remember the goodie bag prepared for the media and guest earlier? This is it, designed similarly to the store.
#20 In the bag, there are toiletries pouch, a shopping voucher, a flash disk, and a tin of marshmallow. Still pink, sweet and sexy. Haha.
#21 This is the flash disk that came in the shape and size like a credit card.
#22 And my favourite gift is this tin of marshmallow :9
#23 However, I have yet to get any new pieces from La Senza yet. I’ve promised myself to visit the store again with my mum and girlfriends. It will be fun! :) And yes, it is a must for all females to visit the store because it will continue provide latest and compelling product stories, offering in-store experience that emphasizes on fashion lifestyle to ensure every customer walks out perfectly fitted with the expert bra fittings.
For more information regarding La Senza and its first concept store in the nation, click here to visit their Facebook Fan Page! Have a fun and sexy shopping experience :)
p/s: You can get a limited iPhone 4 case from 8 – 20 November at La Senza stores nationwide whenever you spend RM200 or more too!